DAILYNEWS TOP CEO 2024 Award – Cosmetic Surgery Business Category
Saruda
(Bow)
Marisavong
- Visionary Entrepreneur
- Beauty & Wellness Empire Builder
- Founder of Charm Bakery & Chief Executive Officer of DCH Hospital
“True beauty begins from self-love — and I want to be a part of helping people feel good from within.”
About Me
Full Name: Saruda Marisavong
Nickname: Bow
Age: 34
Current Roles:
- Founder & CEO of Charm Bakery – a premium bakery brand based in Chiang Mai
- CEO of DCH Hospital – a luxury cosmetic surgery hospital
- Founder of Helik & Kezmo+ – wellness supplements for post-surgery care and daily vitality
- Owner of Krua Khun Saeng – a Thai comfort food restaurant in Bangkok
Strengths & Identity
- A modern female entrepreneur with a fearless mindset and heartfelt leadership
- Known for her ability to build brands with soul, clarity, and strong market positioning
- Believes in doing business with purpose, beauty, and integrity
- Balances creativity and business acumen while inspiring her team with positive energy
Leadership Philosophy
- Lives by the Japanese philosophy of “Rinen” – leading with clarity, values, and long-term vision
- Makes quick but mindful decisions, always guided by empathy and insight
- Believes every business must contribute to people’s happiness and confidence
Achievements
Expanded Charm Bakery into multiple branches, including malls and airports
Partnered DCH Hospital with Masterpiece Hospital, a leader in cosmetic surgery
Launched AVA, empowering clients to access safe and premium beauty journeys
My Journey
From a woman with a dream to a founder of multiple thriving businesses, Bow brings passion, vision, and empathy to everything she creates. Her mission is clear:
“To help people feel confident in who they are — inside and out.”
